Frequently Asked Questions

The entry fees are the same for all categories but vary depending on whether you are an MAA member or not and whether you submit by the early or later deadlines:

Entry Deadlines:
12.00pm, 17th November 2017

Late Entry Deadline:
12.00pm, 30th November 2017


£295 (+VAT) per entry for members
£395 (+VAT) per entry for non members

£345 (+VAT) per entry for members LATE FEE
£445 (+VAT) per entry for non members LATE FEE

Please see the Terms & Conditions of entry and read these FAQs in full. Your online entry submission should include a purchase order reference number (provided by your agency). Your Login has a summary area showing you what payment is due. You will need to indicate whether you are a member or non-member agency for the correct fee to be applied. Payment is strictly by card at the time of entering.

Yes but remember by clicking to submit an entry, regardless of payment, you will automatically be liable for paying for that entry, even if your client later decides to refuse permission. The online application requires you to give your client’s name and their email. After you submit an entry, your client will receive an automated invitation to see the entry detail linked to their name, which they can authorise online or authorise offline to MAA. There will be a period of one week for MAA to receive your client confirmation after the latest closing deadline of 17th November 2017 (ie. all client signatures must be provided by 6th November to enable judging). The terms & conditions state that all campaign entries must be signed by your client: essentially this is to protect the MAA using your entries for judging purposes and in winners publicity. You should seek client approval well ahead of the closing deadline and plan who will sign your entry online by the client organisation in advance of any holiday/unforeseen absence. The MAA will automatically send an email to you confirming receipt of client authorisation, but it remains your responsibility to chase your client to sign (as needed).

Please add to your safe senders list to ensure email notifications are received and advise your client to do the same.

You should index sensitive information where appropriate to avoid very specific disclosure, but especially for the effectiveness category. It is also very important for other categories that client judges have sufficient information to assess results. The first stage shortlist judging is an online process to invited peer judges only, with restricted logins, but MAA cannot guarantee who will see this information. MAA will supply winning entry submission details to third parties who will write short editorial pieces for the Guardian and other Marketing trade press, without further permission being sought from any entrant agency. The MAA may also use some winning campaigns as case studies within its training courses, again without further permission being sought. Under exceptional circumstances, MAA may accept a revised case study for publicity/training purposes only, but this must be agreed in advance with the MAA at the time of entry and the entry form originally supplied must be used throughout each stage of judging (ie. MAA cannot accept new information that would advantage your entry in later rounds of judging).

We cannot process entries that are not supported with all the mandatory minimum visual requirements. The MAA does not have access to or resource for creative services to amend visuals. The life of an awards entry is complex: first the summary visual A1 case study needs to be viewed online at low-res optimised for judging, then if shortlisted, your high-res print of the same will need to be supplied by you for the finalist judging in January. This image file will also be sent to the Guardian for their winners gallery (they will print a new pristine copy for their gallery): we therefore need a print-optimised high res A1 image file supplied when you enter. We also need a jpeg/pdf as a small snapshot reference to the campaign because if you win, it will appear printed in the winners booklet (you can see winners booklet pdfs on this site). Finally, all collateral will be needed for the winners show which will include winners videos and stills projected very large scale. It is better for you to control how your work will be seen across all media. Please ensure that all elements that judges will see are kept anonymous ie. do not disclose your agency name.

You will still need to supply low-res moving/sound image for the initial online judging. For video, all common video codecs are supported, and should be no longer than 120 secs maximum. If you are submitting audio-only material this should be uploaded in mp3 format only. Additionally you will need to observe the minimum mandatory still image visual requirements (see above FAQ). If you are shortlisted, we will also need a DVD supplied with film files supplied as high quality quicktime movies (HD preferred): this can either be sent to MAA when you enter in November or after the shortlist announcement in January.

You must supply a documentary video for the Guardian vote category, which will be in the public domain for viewing/voting (NB. 120secs and 60mb max, and .mov format preferred). We encourage video generally to help judges quickly understand the salient points of your work. It is really important for experiential work or user experiences. In January we will generally request high quality quicktime movies for all shortlisted entries across all categories as these are collated with judges comments for overall winners videos.

Please observe the file format and size guidance in the above FAQs and note that you should save each uploaded visual file individually. Please be prepared to wait sufficient time for individual media files to upload. For example a slow speed server uploading a 30mb file could take approximately 6 minutes. ‘Save as you go’, because you can always re-edit an entry before you actually submit it.

There is no restriction on number of entries so you can submit work in multiple categories. We have simplified the entry process so that the generic entry statement and visuals can be cloned for multiple categories. There is an additional specific category statement however which you will complete to differentiate your entry according to the category description. If you wish to write your submission entirely differentiated per category and submit new visuals for each entry then you can do this without choosing to clone anything.