So, who’s been creating the bravest and most defining #DoDifferent work and scooped the top accolades at the 2017 awards?

Find out by checking out the 2017 Shortlist and Winners below.

Shortlist

CategoryActivityAgencyClient
Idea Celotex Flat is Back BWP Group Celotex
Idea 60 Second Shop Arc Molson Coors Brewing Company
Idea Unconventional by Tradition Arc Molson Coors Brewing Company
Idea SpeakEmoji SapientNitro SapientNitro
Idea The Life Garden Atomic London Cancer Research UK
Idea Break the Routine  J. Walter Thompson London Victim Support and The National Centre for Domestic Violence
Idea Astronaut Leo Burnett NSPCC
Idea Jaguar XE Challenge EMO Unlimited Jaguar
Idea Red.fit Blood AMVBBDO SCA (Bodyform)
Idea Pigeon Air Patrol DigitasLBi Plume Labs
Idea Clarins Urban Oasis Haygarth Clarins (UK) Limited
Idea Jeep - Battle of the Renegades Initials Jeep
Idea The Mouth Boggles iris Domino's Pizza
Idea Make It Unforgettable  MullenLowe Open Diageo
Idea Nissan #DoItForUs Red Bee Nissan Motor (GB) Limited
Idea Wheels when you want them Founded Zipcar
Idea Get the RIGHT advice Table19 Internet Matters 
Idea Monarch - Colour Your Summer WDMP Monarch Airlines
Idea #NotForMe Exposure Digital Thomson Cruises
Idea The Comfort Intense Garden iD Unilever UK & Ireland
Idea We've got a work out for that iris Virgin Active
Idea The Floating Gaardens  Momentum Worldwide (UK) Pioneer Brewing Company Limited
Effectiveness Future Decoded  Momentum Worldwide (UK) Microsoft
Effectiveness 60 Sceond Shop Arc Molson Coors Brewing Company
Effectiveness Special Someone  Feed Dogs Trust
Effectiveness 100 things I wish I'd known about living with diabetes  Arthur London Diabetes UK
Effectiveness The Somme 100 Pin Geometry Global The Royal British Legion
Effectiveness Astronaut Leo Burnett NSPCC
Effectiveness Original Source - One Intense Sumer ZEAL Creative Limited PZ Cussons
Effectiveness Join the Radeon Rebellion Brand & Deliver AMD Radeon
Effectiveness Jaguar XE Challenge EMO Unlimited Jaguar
Effectiveness Find The One Exposure Digital Triumph International Limited

Effectiveness Win a Joynormous Surprise Initials Mondelez International
Effectiveness YHA: 48 hours of freedom The Hub YHA
Effectiveness Levi Roots Soft Drinks - Music in Your Glass ZEAL Creative Limited Nichols PLC
Effectiveness Co-op Funeralcare Campaign PSONA The Co-op Funeralcare
Effectiveness ‘The AA' New Digital World' Rufus Leonard The AA
Effectiveness RBS DigiDocs SapientNitro RBS
Effectiveness Monarch - Colour Your Summer WDMP Monarch Airlines
Effectiveness Very.co.uk - Get more out of every day St Luke's Communications Shop Direct
Effectiveness Batman v Superman: Fly to Gotham / Fly to Metropolis Crispin Porter + Bogusky Turkish Airlines
Effectiveness KODAK DRUPA Jack Morton  KODAK 
Effectiveness McDonald's Player Escort Diaries Leo Burnett McDonald's Europe
Effectiveness McDonald's Player Escort Diaries Leo Burnett McDonald's Europe
Effectiveness Beefeater Bar+Block Restaurant Launch LIFE Agency Whitbread Group PLC
Effectiveness My Local Mothercare RAPP Mothercare
Brand Strategy Unconventional by Tradition Arc Molson Coors Brewing Company
Brand Strategy 60 Second Shop Arc Molson Coors Brewing Company
Brand Strategy Panasonic 'Think Again' Proctor + Stevenson Panasonic Business
Brand Strategy Special Someone Kitcatt Nohr Dogs Trust
Brand Strategy Astronaut Leo Burnett NSPCC
Brand Strategy Red.fit Blood AMVBBDO SCA (Bodyform)
Brand Strategy Win a Joynormous Surprise Initials Mondelez International
Brand Strategy innocent: ideas for natural living Sense Marketing  innocent drinks
Brand Strategy Beefeater Bar+Block Restaurant Launch LIFE Agency Whitbread Group PLC
Brand Strategy My Local Mothercare RAPP Mothercare
Collaboration Adam & Eve's Athlete Abstinence Study AYIMA Adam & Eve 
Collaboration Win a Joynormous Surprise Initials Mondelez International
Collaboration If Carlsberg Did Substitutions The Marketing Store Carlsberg 
Content 60 Second Shop Arc Molson Coors Brewing Company
Content The Life Garden Atomic London Cancer Research UK
Content Get it Right from a Genuine Site Atomic London Creative Content UK
Content National Trust mobile app DigitasLBi National Trust
Content Journey Into the Mind of the Malt Master Space Glenfiddich (William Grant and Sons)
Content #Ready for anything, Beats by Dre scored big at the Euros 2016. 247 Laundry Service Beats By Dre
Content Red.fit Blood AMVBBDO  
Content Reese's #sorrynotsorry Field Day Field Day
Content Jeep - Battle of the Renegades Initials Jeep
Content Purdey's Thrive On iris Britvic
Content Hendrick's World Cucumber Day  Splendid Communications Hendrick's Gin
Content If Carlsberg Did #YourMum The Marketing Store Carlsberg
Content Make The Future: Reverse Engineers Lemonade Money Shell
Content Mumsnet Pregnancy Tracker DigitasLBi Mumsnet
Content A Living River J. Walter Thompson London HSBC
Content Batman v Superman: Fly to Gotham / Fly to Metropolis Crispin Porter + Bogusky Turkish Airlines
Content Boss Everyone iris adidas
Content McDonald's Player Escort Diaries Leo Burnett McDonald's Europe
Content McDonald's Player Escort Diaries Leo Burnett McDonald's Europe
Craft Unconventional by Tradition Arc Molson Coors Brewing Company
Craft Rebranding  Temenos Feed Temenos
Craft DEWALT - Jobsite Of The Future Your Favourite Story DEWALT
Craft Pass On Something Legendary Atomic London Remember A Charity
Craft Break the Routine  J. Walter Thompson London Victim Support and The National Centre for Domestic Violence
Craft I Don't Have Long: emergency appeal Kitcatt Nohr Sue Ryder
Craft Red.fit Blood AMVBBDO SCA (Bodyform)
Craft Clarins Urban Oasis Haygarth Clarins (UK) Limited
Craft Objects: Pencil, Money, Keys J. Walter Thompson London Johnson & Johnson
Craft Journey Into the Mind of the Malt Master Space Glenfiddich (William Grant and Sons)
Craft Wheels when you want them Founded Zipcar
Craft Monarch - Individually Personalised Videos WDMP Monarch Airlines
Craft There's fit, and there's Speedo fit iris Speedo
Regional 'Delivering a world class travel experience' Rufus Leonard Stagecoach Group
Regional Win London Five by Five JUST EAT
Regional Bristol Airport Brand Campaign e3 Bristol Airport
Regional Southampton Footprints  Elvis Southampton Football Club
Regional Leicester City Name Change Lexis Agency Pizza Hut Restaurants
International Savings-as-a-Service Founded Coupa
International Every Minute Made of Black HeyHuman Diageo, Guinness
International The MixMash Festival of Fusion Taxi Studio Siam Winery Ltd
International Brexit Founded Financial Times
International McDonald's Player Escort Diaries Leo Burnett McDonald's Europe
International McDonald's Player Escort Diaries Leo Burnett McDonald's Europe
International The UEFA Euro 2016 Trophy  Space UEFA
Long Term Strategy Cadbury: The Whole Story Elvis Mondelez (Cadbury)
Long Term Strategy Persil & Mavens: Using Search Content Marketing to Make Mums Happy Mavens of London Unilever
Long Term Strategy Discomfort Future Sense Marketing  The Economist
Long Term Strategy Regaining SKINS' mojo BBD Perfect Storm SKINS
Long Term Strategy Long Term Strategy Direct Marketing BURN Park Resorts Ltd
Long Term Strategy My Local Mothercare RAPP Mothercare
Opportunist The Fucking Tube Strike Impero Impero
Opportunist #Ready for anything, Beats by Dre scored big at the Euros 2016. 247 Laundry Service Beats By Dre
Opportunist Adam & Eve's Athlete Abstinence Study AYIMA Adam & Eve 
Opportunist Jeep Black Friday Campaign 2015 EMO Unlimited Fiat Chrysler Autombiles Group
Opportunist Hendrick' Ministry of Marginally Superior Transport Gravity Thinking William Grant and Sons UK
Opportunist Leicester City Name Change Lexis Pizza Hut Restaurants
Opportunist Persil - "Free The Kids" - Kids' Prison Kit Mullenlowe Open Unilever - Persil - Dirt Is Good
Opportunist Make It Unforgettable  MullenLowe Open Diageo
Opportunist Only one Captain Morgan RPM Ltd Diageo
Opportunist White Wednesdays Space Arla
Opportunist YHA: Introducing the YHA woof hostel The Hub YHA
Opportunist Probably the Best Boss The Marketing Store Carlsberg UK
Opportunist BT Sport UEFA Champions League Final Live Stream on YouTube Maxus BT (BT Sport)
Product Innovation SpeakEmoji SapientNitro SapientNitro
Product Innovation The Life Garden Atomic London Cancer Research UK
Product Innovation Hope Locker Proximity London WaterAid
Product Innovation Persil Wild Explorers Livity Unilever - Persil
Product Innovation PizzaExpress website's re-brand, re-design and build Rufus Leonard Pizza Express (TBC)
Product Innovation OLIO  Simpleweb OLIO
Product Innovation POLITICO EU Referendum Tracker DigitasLBi POLITICO
Product Innovation Delivering a world class travel experience' Rufus Leonard Stagecoach Group
Product Innovation RBS DigiDocs SapientNitro RBS
Product Innovation Periscope Teleporter ITCH EXPERIENCE Twitter
Small Budget SpeakEmoji SapientNitro SapientNitro
Small Budget Share the Orange Field Day ARUK
Small Budget The Computer With Potential J. Walter Thompson London Computers 4 Africa
Small Budget Football Shirt Friday PSONA The Bobby Moore Fund
Small Budget Pigeon Air Patrol DigitasLBi Plume Labs
Small Budget The Guardian Weekly: Putting the world in perspective The Hub The Guardian
Small Budget Levi Roots Soft Drinks - Music in Your Glass ZEAL Creative Limited Nichols PLC
Small Budget Sky HALLOWEEN SapientNitro SapientNitro
Small Budget Eau De Titan  Exposure Digital The Eden Project
Guardian Vote #DoItForUs Red Bee Nissan Motor (GB) Limited
Guardian Vote The Life Garden Atomic London Cancer Research UK
Guardian Vote Colour your summer WDMP Monarch Airlines
Guardian Vote Get the right advice    

Winners

CategoryAgencyActivity

Client

RESULTS
Idea SapientNitro SpeakEmoji SapientNitro WINNER
Idea Leo Burnett Astronaut NSPCC WINNER
Idea AMVBBDO Red.fit Blood SCA Bodyform WINNER
Idea iris The Mouth Boggles Domino's Pizza WINNER
Idea Red Bee Nissan #DoItForUs Nissan Motor (GB) Limited WINNER
Idea Atomic London The Life Garden Cancer Research UK highly commended
Idea DigitasLBi Pigeon Air Patrol Plume Labs highly commended
Idea Table19 Get the RIGHT advice Internet Matters  highly commended
idea Crispin Porter + Bogusky Batman v Superman: Fly to Gotham / Fly to Metropolis Turkish Airlines highly commended
Idea Exposure Digital #NotForMe Thomson Cruises highly commended
Brand Strategy Kitcatt Nohr Special Someone Dogs Trust WINNER
Brand Strategy Leo Burnett Astronaut NSPCC WINNER
Brand Strategy AMVBBDO Red.fit Blood SCA Bodyform WINNER
Regional Elvis Southampton Footprints  Southampton Football Club WINNER
Regional Five by Five Win London JUST EAT highly commended
Content Atomic London The Life Garden

Cancer Research UK

WINNER
Content Crispin Porter + Bogusky Batman v Superman: Fly to Gotham / Fly to Metropolis

Turkish Airlines

WINNER
Content iris Purdey's Thrive On

Britvic

WINNER
Content Splendid Communications Hendrick's World Cucumber Day 

Hendrick's Gin

WINNER
Content AMVBBDO Red.fit Blood

Bodyform

WINNER
Content J. Walter Thompson London A Living River

HSBC

WINNER
Content Arc 60 Second Shop

Molson Coors Brewing Company

highly commended
Content DigitasLBi National Trust mobile app

National Trust

highly commended
Craft Feed Rebranding  Temenos Temenos WINNER
Craft AMVBBDO Red.fit Blood SCA Bodyform WINNER
Craft Atomic London Pass On Something Legendary Remember A Charity WINNER
Craft J. Walter Thompson London Break the Routine  Victim Support and The National Centre for Domestic Violence WINNER
Craft WDMP Monarch - Individually Personalised Videos Monarch Airlines highly commended
Craft Your Favourite Story DEWALT - Jobsite Of The Future DEWALT highly commended
Craft iris There's fit, and there's Speedo fit Speedo highly commended
Effectiveness Leo Burnett Astronaut NSPCC WINNER
Effectiveness EMO Unlimited Jaguar XE Challenge Jaguar WINNER
Effectiveness Exposure Digital Find The One Triumph International Limited
 WINNER
Effectiveness LIFE Agency Beefeater Bar+Block Restaurant Launch Whitbread Group PLC WINNER
Effectiveness PSONA Co-op Funeralcare Campaign The Co-op Funeralcare WINNER
Effectiveness SapientNitro RBS DigiDocs RBS WINNER
Effectiveness WDMP Monarch - Colour Your Summer Monarch Airlines WINNER
Effectiveness Arc 60 Sceond Shop Molson Coors Brewing Company highly commended
International HeyHuman Every Minute Made of Black Diageo, Guinness WINNER
International Space The UEFA Euro 2016 Trophy  UEFA WINNER
Long Term Strategy BBD Perfect Storm Regaining SKINS' mojo SKINS WINNER
Long Term Strategy Sense Marketing  Discomfort Future The Economist WINNER
Long Term Strategy RAPP My Local Mothercare Mothercare HIGHLY COMMENDED
Opportunist AYIMA Adam & Eve's Athlete Abstinence Study Adam & Eve  WINNER
Opportunist RPM Only one Captain Morgan Diageo WINNER
Opportunist Space White Wednesdays Arla WINNER
Opportunist The Hub YHA: Introducing the YHA woof hostel YHA highly commended
Product Innovation DigitasLBi POLITICO EU Referendum Tracker POLITICO WINNER
Product Innovation SapientNitro RBS DigiDocs RBS WINNER
Product Innovation Simpleweb OLIO  OLIO WINNER
Product Innovation Atomic London The Life Garden Cancer Research UK highly commended
Product Innovation Proximity London Hope Locker WaterAid highly commended
Product Innovation SapientNitro SpeakEmoji SapientNitro highly commended
Small Budget Field Day Share the Orange ARUK WINNER
Small Budget DigitasLBi Pigeon Air Patrol Plume Labs WINNER
Small Budget Exposure Digital Eau De Titan  The Eden Project WINNER
PrideAM Award adam&eveDDB For Your Next Step adam&eveDDB WINNER
PrideAM Award Bartle Bogle Hegarty We Call It Rugby Rugby Football Union highly commended
Collaboration Initials Win a Joynormous Surprise Mondelez International WINNER
Collaboration The Marketing Store If Carlsberg Did Substitutions Carlsberg  WINNER
Collaboration AYIMA Adam & Eve's Athlete Abstinence Study Adam & Eve  highly commended
Guardian Vote Red Bee Nissan #DoItForUs Nissan Motors (GB) Limited WINNER
TALENT The Hub The Hub Creative Academy   WINNER
Breakthrough Agency ZEAL Creative Limited     WINNER
Agency of the year Exposure Digital     WINNER